The main reason for the Move-In Mailer is to gain the attention of the potential customer who has just moved into a new residence or business location. The best approach is to include a Promotion with a Call to Action in the mailer. For example the promotion could be for $200 off the installation of a flat panel television or a "Free" security panel with an new installation or 3 free months of Security Alarm Monitoring with a 3 year contract. The Call to Action should include a time limit that the promotion is good for. It could simply say, Promotion Good for 60 Days after Receipt or include a specific date. This will prompt the Mailer Recipient to call quickly before the "Offer" expires or they forget about your service.

Use the demographic filters to effectively target your intended customers. Use of the demographic filters also help reduce your mailing quantities each month to just those people who may have the best use for your services.

A larger Post Card or Tri-fold is recommended since this will attract more attention for the targeted customer. All Post Cards are printed on high gloss card stock to ensure attracting attention and for durability. It is recommended that the content include a couple of relevant pictures and several statements with a Promotion and a Call to Action like a limited time offer. This will encourage the customer to act quickly to take advantage of the offer.

Relidy's Move-In Mailer addresses the Post Card or Tri-fold directly to the new customer by name. The contact's name can be inserted into the other areas of the Post Card on the same side as the address. This is particular effective when there is a statement or paragraph addressed to the contact.