Move-In Mailing Program Tips

On this page you will find some Move-In Mailing Program tips about how to make the best use of our services. If you still have unanswered questions after reviewing this page, please either chat with an available representative, call us at (877) 759-4440 or visit our contact us page. We would be glad to answer any questions you might have regarding our services.

Mailer Tip #1: Promotion and Call to Action

The main reason for the Move-In Mailer is to gain the attention of the potential customer who has just moved into a new residence or business location. The best approach is to include a Promotion with a Call to Action in the mailer. For example the promotion could be for $200 off the installation of a flat panel television or a "Free" security panel with an new installation or 3 free months of Security Alarm Monitoring with a 3 year contract. The Call to Action should include a time limit that the promotion is good for. It could simply say, Promotion Good for 60 Days after Receipt or include a specific date. This will prompt the Mailer Recipient to call quickly before the "Offer" expires or they forget about your service.

Mailer Tip #2: Use of Demographics to Target the Mailings

Use the demographic filters to effectively target your intended customers. Use of the demographic filters also help reduce your mailing quantities each month to just those people who may have the best use for your services.

Mailer Tip #3: Mailer Size and Content

A larger Post Card or Tri-fold is recommended since this will attract more attention for the targeted customer. All Post Cards are printed on high gloss card stock to ensure attracting attention and for durability. It is recommended that the content include a couple of relevant pictures and several statements with a Promotion and a Call to Action like a limited time offer. This will encourage the customer to act quickly to take advantage of the offer.

Mailer Tip #4: Personalization of Mailer

Relidy's Move-In Mailer addresses the Post Card or Tri-fold directly to the new customer by name. The contact's name can be inserted into the other areas of the Post Card on the same side as the address. This is particular effective when there is a statement or paragraph addressed to the contact.